Monday, 23 March 2009

Skylark

Here's a sad story of our times. A couple of years ago I was commissioned to work on a brand new logo to revamp the dated image of Skylark, a well known but financially troubled family restaurant chain, with branches all across Japan. Hard did I work, well did the designer pitch the designs, but unfortunately the presentation was cancelled, as so often happens in advertising today.






















I presumed we'd just been defeated by a rival design, but I see that Skylark is still today using the original old 1970's logo. Facing a financial crisis perhaps the company felt they simply couldn't afford to change it's public image now. I'd have thought changing the image should be a priority! Last August the company sacked it's boss.

Oh well, my images may not be plastered all over Japan's highways, but at least I can show them here.

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